Fast Food in Europe

Fast Food plays a dominant role in the development of Out of Home consumption. In Europe fast food started in the seventies by McDonalds and Burger King, soon followed by the European GB Quick and others. Gradually European fast food companies implemented the training systems and stringent rules to manage the outlets. Manufacturers discovered that the high buying specs were more than balanced by the advantages of long contracts and generally better prices. Suppliers to fast food chains tend to be far more profitable than those who do not.

An important factor that drives the fast growth in this sector is the use of franchising. This gives the chains much easier access to financial resources for their growth.

In our database we included most fast food chains in all European countries. In the search bar at Home & Search we use different sectors, as fast food, restaurants, coffee houses/pubs etc. We try to separate these concepts but it is not always easy to classify them. Most new concepts are mixtures of existing successtul chains.

The fastest growth in Europe can be seen in former east European countries such as Bulgaria. here are some examples: